I have recently been teaching myself how to use Canva, an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere. I have no graphic design experience and my knowledge of Photoshop is sparse (I can crop and resize images) which is frustrating as my head is always brimming with ideas, so I was excited to see what I could create with it.
Graphic design is defined by the Oxford English dictionary as ‘the art or skill of combining text and pictures in advertisements, magazines and books’, while the Online Etymology dictionary advises the word graphic comes from the Latin word graphicus, meaning picturesque and from the the Greek word graphikos meaning ‘of or for writing, belonging to drawing, picturesque.’
Canva houses thousands of free templates for easy graphic design and the drag and drop interface allows users to customise these by uploading their own images, dropping them into the template and saving the file to your computer. There is a lot of choice and it is a bit like falling down the rabbit hole. Template categories include posters, presentations, flyers, cards, business cards, resumes, invitations, letterheads, newsletters and much more.
Firstly I wanted to design a logo and a banner image for the Izzy Wizzy website and to use this across social media too. One of the fabulous things about Canva is once you have designed your image, you can save it in different formats for use in different places, so rather than having to mess around re-sizing your image for Facebook, Twitter, Instagram and so on, Canva does it for you in seconds.
I chose the minimal and bold monogram logo below.
I then adapted this, changing the text and dropping a sunflower image into the template to create my banner image.
Having created my logo and banner images I was feeling braver, so I decided to create a series of individual images for use on social media to promote the services I provide too. The images feature the sunflower and bee that appear on the Izzy Wizzy website and use the same fonts for consistent branding. In addition they feature a positive or humorous message, together with the website address.
It took me some time to get my head around how things worked but I had a lot of fun playing. I am very happy with the results and now feel confident about using Canva again to produce other things for myself and clients.
- About Canva
- What is Canva
- A brief history of graphic design
- A short introduction to graphic design history
- What is graphic design
- Your ultimate guide to the history of graphic design
© Toni Louise Abram at Izzy Wizzy. All Rights Reserved.