About Toni

Izzy Wizzy was established in 2020 and is run by Toni Abram from her home in the city of Chester, where she has lived and worked for most of her life.

Toni at Hampton Court Palace.

Toni has over 30 years experience including working for surveyors and consulting engineers, banks, a financial adviser, an IT training company and BT. Between 2002 and 2018 Toni worked in local government, where she mostly worked in a web editorial role, maintaining websites using Immediacy and Contensis Content Management System (CMS) software, writing, editing, proof reading and approving web pages prior to publication, advised on web page creation and good practice in web design, brand maintenance and search engine optimisation and continuously monitored the website in terms of usability, accessibility and compliance with government legislation. 

In 2001 Toni established The Information Point and in 2011 The Big Sunflower Project, two voluntary non-profit organisations which for almost 20 years raised awareness of the rare neuromuscular conditions known as centronuclear and myotubular myopathy, with Toni creating and maintaining the websites and handling the communications, marketing and social media for both; producing Our World, an online newsletter twice a year; obtaining grants, funding, sponsorship, donations and distributing many sunflower seeds. In 2019 The Big Sunflower Project was nominated as a Community Hero as part of the UK Government Department for Digital, Culture, Media and Sport (DCMS) Local Charities Day.

Between 2018 and 2020 Toni worked in the training and development department of the NeuroMuscular Centre, a charity which supports people with neuromuscular conditions.

A graduate of the Open University, Toni gained a Bachelor of Science First Class Honours degree in 2021.

When not working, Toni is most likely to be found pottering in the garden, taking photos of the flowers that grow in it (a proud moment is having a photo published by the RHS on the cover of ones of their diaries) or with her head in a book.

Further information


© Toni Louise Abram at Izzy Wizzy. All Rights Reserved.