About Toni

Izzy Wizzy was originally established in 2020 as a way supporting myself financially through a twelve month unpaid sabbatical, while completing the Honours year of my degree and is run from my home in the city of Chester, where I have lived and worked for most of my life. In 2021 I graduated from the Open University with a Bachelor of Science First Class Honours degree but then I was made redundant, so I decided to keep going with the work I had started, becoming an approved member of The Society of Virtual Assistants.

Toni at Hampton Court Palace.

I have been employed in secretarial and administration roles throughout my career, working for surveyors and consulting engineers, banks, a financial adviser, an IT training company and BT. Between 2002 and 2018 I worked in local government, mostly in a web editorial role, maintaining websites using Immediacy and Contensis Content Management System (CMS) software, writing, editing, proof reading and approving web pages prior to publication, advising on web page creation and good practice in web design, brand maintenance and search engine optimisation and continuously monitoring the website in terms of usability, accessibility and compliance with government legislation.

Then between 2018 and 2020 I worked in the training and development department of the Neuromuscular Centre, a charity which supports people with neuromuscular conditions. The work included organising a programme of training workshops and day trips, developing and maintaining systems to enable information evidencing the impact of the charity to be recorded, updating social media with relevant information to publicise the work of the charity, producing the NMC Training and Development newsletter and establishing NMC plant sales to raise funds for the centre.

In 2001 I established The Information Point and in 2011 The Big Sunflower Project, two voluntary non-profit organisations to raise awareness of the rare neuromuscular conditions known as centronuclear and myotubular myopathy, creating and maintaining the websites and handling the communications, marketing and social media for both; producing Our World, an online newsletter twice a year; obtaining grants, funding, sponsorship, donations and distributing many sunflower seeds. In 2019 The Big Sunflower Project was nominated as a Community Hero as part of the UK Government Department for Digital, Culture, Media and Sport (DCMS) Local Charities Day.

When I am not working, I am most likely to be found pottering in the garden, taking photos of the flowers that grow in it (a proud moment is having a photo published by the RHS on the cover of ones of their diaries) or with my head in a book.

Further information

© Toni Louise Abram at Izzy Wizzy. All Rights Reserved.

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