Blog

Digital marketing student

In November I enrolled on a 12 week Digital Marketing boot camp. I was keen to learn more about the world of digital marketing, for my own personal development and so I could help my clients too. Digital Marketing is any type of marketing activity that uses electronic devices or the internet and is different to traditional marketing which uses magazine adverts, billboards and direct mail such as flyers and catalogues.

Choosing a social media platform

Social media enables people and organisations to share information, ideas, personal messages and more via the internet. It is also for any business that wants to gain exposure online, connect with existing or potential customers, build brand awareness, find new leads, generate website traffic, gain an insight into the shopping habits of customers and improve their customer service. However, there are now too many social networking sites to ever have a presence on them all, so the aim of this blog post is to help you  learn about the most widely used platforms.

Digitally present

On 6 August 1991, the first website was introduced to the world. It is hard to believe the world wide web is only 30 years old, as today it seems there is little we can do without it.

Making digital technologies accessible to all

The Oxford English dictionary defines accessibility firstly, as how easy something is to reach, enter, use or see and secondly, as ​how easy something is to reach, enter or use for somebody with a disability. In the second instance, accessibility means people with disabilities are not excluded from using something as a result of their disability and that they can do what they need to do, in a similar amount of time, in a similar way and with a similar amount of effort as someone who does not have a disability.

All about blogging

A blog is an online journal written for both personal and business use. They may focus on a single topic or a whole range of topics and may have multiple authors or only one. The articles that appear on a blog are known as blog posts and these can be on any manner of subjects from cookery to gardening to politics.

Plainly speaking

The English language is spoken around the world from the United States to Tristan da Cunha, a remote group of volcanic islands in the south Atlantic Ocean. English is part of the Indo-European family of languages which are spoken in most of Europe and areas of European settlement and in much of south west and south Asia. The English language uses words from 350 languages and its evolution is fascinating, as shown in the short film below.

The importance of copyright

Copyright is the exclusive legal right, given to the creator of a piece of work, to print, publish, perform, film or record literary, artistic or musical material. I have chosen to write a blog post about this subject following experiences in workplaces – in particular a telephone call I received from Getty Images who had found one of their images on my organisations website and wanted paying for it and a conversation with a colleague who wanted to search Google images for an image to accompany something he would be putting online.

UK GDPR and the right to privacy

25 May 2018, the General Data Protection Regulations (GDPR) came into force, along with the Data Protection Act 2018, modernising the laws that protect the personal information of individuals and replacing European data protection law that was almost twenty years old.

The lost art of typewriting

Recently while reviewing a document I had written, Microsoft Word admonished me with the warning ‘only one space between words is better’. Oh no, I thought, not you too. The issue had come up in an office I worked in a few years earlier, with younger members of the team happy to inform me what I was doing wrong. The world it would seem had changed as the typewriter gave way to the computer. Type ‘one space or two after a full stop’ into a search engine and you will see the debate that is raging.

Bee.

© Toni Louise Abram at Izzy Wizzy. All Rights Reserved.