Tag: #IzzyWizzy

  • Balancing act

    In 2020 the world at large had their lives unexpectedly shaken up and while this was different for everyone, my own particular snow globe moment was instrumental in me addressing my work life balance and becoming a virtual assistant. To be honest, the whole traditional working thing was beginning to lose its lustre some time before 2020 – waiting for buses that didn’t show up, leaving for work in the dark and returning home in the dark, sitting in traffic jams, looking out the office window at a beautiful day (if the office actually had a window that is) and not being able to make the most of it, office politics and other silliness.

  • Make do and mend: how to repurpose blog posts

    Over the summer I decided to stop publishing new content on my blog for a time. For almost two years blog writing has been a big part of my strategy to promote the work I do. I have written about the services I provide as a virtual assistant, things I need to know about for my work such as copyright, GDPR and plain English and about training and development I have undertaken. Rather than writing new blog posts over the last few months, I have been repurposing blogs I had already written and sharing these on social media instead. Not sure what I mean by repurposing? Read on to learn all about it.

  • A history of transcription

    When I first began working, I was employed as an audio typist in surveyors offices.  My working days were spent listening to audio recordings the surveyors made about the properties they visited and typing up their reports. Alongside my typewriter was a cassette machine, which played mini cassettes, headphones and underneath my desk was a foot pedal that enabled me to play tapes, rewind and fast forward these. Recently I have been reminded of this time as I have been listening to audio recordings and correcting the digital transcripts for a client and it got me thinking about the history of transcription.

  • Lifelong learning

    Recently I had the opportunity to attend a webinar – ‘Learning at work – how being a lifelong learner can make you happy.’ The event was hosted by Laughology an ethical, training and consulting organisation built around the psychology of humour, laughter and happiness and was one of many events held to mark Learning at Work Week, an annual event which aims to put a spotlight on the importance and benefits of continual learning and development.

  • Hashtagging

    Think you know everything there is to know about hashtags? From the Romans to social media today, the hash sign has an interesting history. The little symbol that looks like a noughts and crosses board has a multitude of names including hash, pound, number, octothorpe, crosshatch and hex and throughout history has been used as the Latin for pound, on the telephone for connecting to computer systems and most recently on social media.

  • Authenticity at work

    Recently I had the opportunity to attend a workshop about being authentic at work.  The workshop was run by Inclusive Recruiting, an organisation who aim to eradicate bias and inequities from the workplace and was presented by Andreena Leeanne, a lived experience speaker, self-care workshop facilitator, poet and author. This blog post was inspired by that workshop.

  • The trouble with junk mail

    Of recent much has been written about the impact of plastic use on the environment but it is not only plastic that is a cause from concern. There is a growing waste paper mountain too which junk mail contributes to. Some days I receive more junk mail than actual mail, so recently I have been on a mission to do my little bit of good in the world and learn what I can do to receive less of this.

  • Online abuse and its impacts

    Recently I had the opportunity to attend a workshop about online abuse and it impacts, which formed part of the 17th University of Chester Diversity Festival. Established in 2006, the Diversity Festival gives attendees an opportunity to investigate, question and debate issues around diversity and equality in Britain and in the world at large. Each year the festival provides a focus through which the university actively promotes, challenges and develops an understanding of equality, diversity and multiculturalism. This year the theme was ‘Rebuilding and Rethinking Equality’.

  • How to write a marketing strategy

    Investopedia defines a marketing strategy as a business’s overall game plan for reaching prospective leads and turning them into customers. Much like a game of chess, marketing strategy is concerned with evaluation, positioning, control of key areas and setting goals. The word strategy comes from the Greek language (στρατηγία stratēgia) meaning ‘art of troop leader; office of general, command, generalship and a general plan to achieve one or more long term or overall goals under conditions of uncertainty.’ The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies but where do you begin with writing one? Read on to find out.

  • A short history of virtual assistants and remote working

    A virtual assistant (VA) is a person who works remotely online. With technological developments virtual assistants are now able to perform all the tasks a secretary or administrator would traditionally handle while working from home but how did virtual assistants come into being?

  • Understanding the difference between marketing and branding

    It is difficult to escape the words marketing and branding in the world today and it is easy to confuse them but marketing and branding are two different concepts and if you want your business to succeed, you need to understand the difference between the two. In this blog post, I will explain what marketing and branding are, how they are different and how they work alongside one another.

  • UK GDPR and the right to privacy

    25 May 2018, the General Data Protection Regulations (GDPR) came into force, along with the Data Protection Act 2018, modernising the laws that protect the personal information of individuals and replacing European data protection law that was almost twenty years old.

  • The lost art of typewriting

    Recently while reviewing a document I had written, Microsoft Word admonished me with the warning ‘only one space between words is better’. Oh no, I thought, not you too. The issue had come up in an office I worked in a few years earlier, with younger members of the team happy to inform me what I was doing wrong. The world it would seem had changed as the typewriter gave way to the computer. Type ‘one space or two after a full stop’ into a search engine and you will see the debate that is raging.